1. What is your gender? Male (7) Female (6)
2. What age group do you fall in? 10-16 (2) 17-25 (7) 26-35 (3) 36-45 (1)
3. What is your annual salary? > 30K (6) 30K-50K (4) <50K (3)
4. Do you think that using cologne would make a man feel more attractive? Yes (7) No (1) Somewhat (4)
5. Do you value cologne/perfume as a part of your social life? Yes (4) No (3) Somewhat (5)
6. On a single buy, how about much was spent on cologne/perfume? $50 (3) $75 (3) $100 (3) $125 (1) $150+ (2)
7. Would you say you are loyal to a brand? Brand Loyal (7) Brand fluid (3) It doesn’t matter as long as it smells good (3)
8. How often do you apply perfume or cologne? Once every day (3) Twice a day (2) Few times a week (5) Every now and again (3)
9. Who purchased your most recent bottle of cologne/perfume? Man-personal (4) Man-gift (3) Woman-personal (4) Woman-gift (2)
10. How many bottles do you own? 1 (3) 2 (1) 3 or more (9)
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